0000004816 00000 n Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. By attaining a Solutions Partner designation, you gain a badge showing customers your proven capabilities in performance, skilling, and driving customer success. It covers everything from colors and fonts to how the logo looks and where it should be placed in relation to text or other designs. Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. (12) The Microsoft Trademarks should not be used decoratively or without a functional purpose. Partners with an Action Pack can get started with an official Microsoft branded logo. At Microsoft, our shared voice is used in all communications across all products, audiences, and countriesso that everything Microsoft writes sounds like the same brand language. Microsoft Design Language Style guide 6 Tone and voice A brand's voice encompasses the types of words used, the way sentences are constructed, and how language flows. Warm and relaxedWere Ready to lend a hand We show customers we're on their side. Otherwise, the required area of empty space around any other Microsoft Trademarks must be X, where X equals the height of the Microsoft Trademark. we say it, our voice. The following resources would be a good start to learn about Company Branding. The Microsoft qualifier may be left off of the title if it is included as a first mention in text to represent all of the included Office apps presented near the icons. The Microsoft voice is how we talk to people. Remember that writing is a skill. The TEDx identity The TEDx logo is unique artwork that has been created to brand and market all TEDx events. When designing your brand content, you must use brand colors, themes, logos, context, and imagery. Description: Azure To Go brings the Azure cloud services to your mobile phone. Yammer Logos (zip file) Yammer Brand Identity Guidelines Yammer Swag Reorders Yammer Colors Pantone: 300 Tired of finding sequins scattered across your living room every time you clean? Microsoft provides partners with badges to help customers better identify their areas of expertise, level of certification and awards they have earned. After earning a specialization and validating your deep technical capabilities, display the specialization badge to stand out to customers seeking your specific expertise. Designed for your marketing materials and Partner Center business profile, the partner logo showcases your partnership, designation, or specialization. Your style guide should include the following elements: Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition. Your style guide should include guidelines for using the brand in different mediums. Best practices and the latest news on Microsoft FastTrack, The employee experience platform to help people thrive at work, Expand your Azure partner-to-partner network, Bringing IT Pros together through In-Person & Virtual events. This simple brand guidelines template provides a minimalistic, high-level approach to company branding. Our voice hinges on crisp simplicity. 438 31 Microsoft expressly reserves the right in its sole discretion to terminate, revoke, modify, or otherwise change permission to use its Brand Assets at any time and expressly reserves the right to object to any use or misuse of its Brand Assets in any jurisdiction worldwide. Branding creates differentiation Leverage the Microsoft brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence. Jul 14 2016 0000000916 00000 n 3. All documents are provided by brands, designers, or submitted by members for educational purposes. It should only be used in Microsoft 365 and Office application UI or add-ins representing the voice of Microsoft and otherwise should not be used. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. Sharing best practices for building any app with .NET. Contoso software works with Microsoft OneDrive, Contoso is a new device designed for Microsoft Teams Rooms, Contoso is a three-dimensional model city created by students using, Join us for a seminar about mixed reality in the real estate industry, including the use of the, Follow these steps to format mail merge letters using, The Contoso case has met Microsofts accessibility requirements for, ContosoYour one stop shop for all things, Image/screenshots: . Talking to our customers in a way Search over our worldwide style assets handpicked collection, access to PDF documents for inspiration. Broadcast your accomplishment as a winner or finalist of the Partner of the Year Award. Eric Starker. 0000004702 00000 n 88 pages. Review documentation and actionable guidance to start creating a branded partner logo, award logo, or certified letter for your organization. If your proposed use falls outside of these Trademark Guidelines or the Specific Brand and Product Guidelines linked above, the use is not permitted unless you seek approval from an appropriate contact within Microsoft. Today, lots of people are called upon to write about technology. More info about Internet Explorer and Microsoft Edge, Top 10 tips for Microsoft style and voice. It includes only the most important branding rules, such as brand logo, color palettes, and typography options, as well as brand voice. And never miss an opportunity to find a better These Trademark and Brand Guidelines (Trademark Guidelines) detail how you can help us protect Microsofts brand assets, including logos, names, app and product icons, and the trust that they represent. In general, wordmarks can be used to truthfully convey information about your product or service, as long as customers and the public will not be confused into believing Microsoft is affiliated with or endorses your product or service. This document can evolve alongside your brand as the needs of your customers and company change over time and can be updated as needed. 0000004129 00000 n Image/screenshots: . Microsoft Microsoft Office logos. . Ditch your physical scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote. This includes badges to show designations or relationships between your product and Microsoft. Differentiate your business 2022 The only exception is that you may truthfully state whether your app is compatible or interoperable with a Microsoft product or service within the text description about your app. Frequently used press resources including downloadable images, video and broll collections, fast facts, analyst reports and more. A teacher? 14 pages, 2021 North Yorkshire County Council Corporate identity and design guidelines PDF document is designed to be easier to use than traditional corporate identity manuals, Visual identity guidelines implement the new design elements off air, on air and online. Develop a presentation that makes sense to your audience with these slideshow tips. Not a partner yet? Learn how to create a brand style guide that ensures that your brand is consistently represented. As a competency partner, prove your Microsoft partnership and credibility with a certified letter. Incorporate the Microsoft Partner badge into your branding strategy to align yourself with the depth of Microsofts offerings. Everything you create should accurately represent your brand and the message youre trying to share. And theres how Learn how to create your customized logo, showcasing your expertise in the competencies youve attained. Occasionally, were fun. noticeable spot. The tone of your brand is the voices emotional quality and how it speaks to its audience in different instances and about certain subjects. Today, lots of people are called upon to write about technology. Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . Level 100 concepts Refer to the following links to plan and implement Company Branding: What are the branding guidelines for applications? Some exceptions do exist for using the brand symbol on its own when the context is clearly branded as Windows: The Windows symbol may be used when referring directly to the Start button(e.g., in tutorial . Feb 11 2020 Sep 03, 2021. Office 365 ProPlus deployment and a-mdies@microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. You must not incorporate any of the Skype brand assets, or variations of them, into your own product features, product names, service names, trademarks, logos, company names, domain names, or social media accounts unless otherwise permitted by the Microsoft Trademark & Brand Guidelines.. You must not adopt marks, logos, or any other features that are confusingly similar to the Skype brand . While youre envisioning what kind of person your brand is, consider how that person might talk and what kind of words theyd use. Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). In any way that is not covered in this document. Make choices and next steps obvious. Language : English Publication date : 2013 Country : USA Tags : Software Amount of pages : 90 Others manuals from the same brand Microsoft Dynamics 2016 8 pages Microsoft Thank you Cian, this got me what I needed :). 0000092281 00000 n We want to earn people's love, creating fans that will advocate on our behalf. TEDx Identity Guidelines / May 15, 2009 7 5. 0000009537 00000 n The complete Microsoft Visual Style Guide may be found on the Microsoft Brand Tools Web site at https . 10:55 AM Several of these Specific Brand and Product Guidelines are published below and others may be provided to you by your relevant Microsoft contact in the context of your relationship with Microsoft. Dec 01 2019 6. Microsoft devices and services empower people of all abilities, around the globeat home, at work, and on the goto do the activities they value most. (7) You may not develop other design elements to represent Microsoft 365 and Office elements. Brand symbol exceptions. Stay on Brand. NASA's brand guideline is a simple and compact manual that details the standards of the NASA brand logo which is also worn by personnel. Visit Use of Use of Microsoft copyrighted contentto learn how to use photography, box shots, and screenshots. 0000000016 00000 n Discover how to navigate copyright law to ensure your business uses content correctly, creating a safer and more impactful experience for you and your customers. style guide that everyone can use, regardless of their role. Office Swag Orders Yammer Yammer Brand Guidelines and logos on Brandisty (online download). Contoso app is certified for Microsoft Teams. The key to a successful presentation is structure. The Microsoft Office logo above should be used under the following circumstances: We want our visual identity to reflect our personality, our values and how we make an impact on the world. Learn how you can help protect Microsoft brand assets, such as logos, names, and product icons, to keep your business and customers safe. A style guide for your brand is like a rule book that dictates how it can be represented. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. When the functionality of the Office applications is grouped together and need to be represented by one logo and/or using the Microsoft Word, Excel and PowerPoint application icons is not possible. Get powerful productivity and security apps with Microsoft 365, Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition., Creating your Brands Style Guideand Sticking to It. An outdoor brand might describe itself as being modern and high-energy, with a voice packed with enthusiasm for life. Language : However, in certain scenarios where this is not possible to use a full-color app icon, a monochromatic icon can be used. Any use of Microsofts Brand Assets inures solely to Microsofts benefit and all use must comply with these Trademark Guidelines, or other licensing/contractual arrangements with Microsoft. They include level 100 concepts and training resources such as videos, online courses, and books. When using the Microsoft Office logo, use a minimum clear space surrounding the logo equivalent to the height of the Microsoft symbol. Less formal, more grounded in real, everyday conversations. Please helpFastTrack Templates and Resource Centerdownloads. Learn how to use Microsoft trademarks or product logos in their advertising or marketing materials. Avoid clichs with these slideshow tips and tricks. 0000003305 00000 n 14 pages, 2021 12:18 PM optimistic, conversational language. Some aspects to consider: With branding, consistency is key. For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. %PDF-1.7 % Design stunning slides with Microsoft PowerPoint. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. The resulting total clear space creates a perfect square. And it needs to reflect Microsoft's modern More info about Internet Explorer and Microsoft Edge. If you write about computer technology, this guide is for you. Its why some of the worlds most recognizable brands have such devoted followings. - edited (10) The integrity of all elements of the Microsoft Trademarks must be maintained. Microsoft 365 learning pathways. Off air 19. It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. Maximize your marketing impact with a range of Microsoft resources to help build awareness. Things to Avoid. saying, we adapt our tonefrom serious to empathetic to lightheartedto In this case, the name, Microsoft Office should accompany the icon below the icon. 0000007290 00000 n For more quick techniques, check out the Top 10 tips for Microsoft style and voice. Welcome to the Microsoft Writing Style Guide, your guide to writing See Specific Brand and Product Guidelines section for more information. 20 Famous Free Brand Guidelines Examples Ready For Download Get a letter that provides further credibility for your Solutions Partner designation, specialization, or participation in the Azure Expert MSP program. We aspire to be a brand that is authentic, inspiring, and relevant. trailer Formerly called the 'Supplier toolkit,' we have expanded our resources so that everyone has the tools to create more inclusive content and experiences. (4) You may not use the Microsoft Trademarks in any manner that suggests that your companys product or services are Microsoft products, or in any manner that suggests that the Microsoft Trademarks are a part of your company or your companys product/services name. @Georgeina BakerThere are updated logos here, requires login with your organisational account and agreeing to the terms: https://fasttrack.microsoft.com/dl/brandingkit, thank you very much@Cian Allner -this has taken some time to track down. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. Please see "Using TEDx in copy" (page 13) when referring to TEDx in body copy. word. Microsoft Brand Guidelines Oct2014 PDF. 0000006721 00000 n I have been writing a few articles on O365 and would like to make sure we are conforming to the guidelines. If you have a question, please consult your legal counsel or your Microsoft business contact. Logo variations While our. From the NASA graphic standards manual. Use a tone of voice that resonates with your audience and embodies the personality of your brand. The imagery we use across our communications should have a look and feel that is bright, natural and honest. Resources and Guidance Documents Partner Marketing Demand Gen Playbook Co-branding startxref 20 Famous Free Brand Guidelines Examples Ready For Download For some inspiration, we've pooled together Free Brand Guidelines PDF documents from around the world ready to Download. The Segoe font is a proprietary font of Microsoft. There are a few elements of your brands visual identity: With visual aids, you may find it useful to give explicit examples of what to do and what to avoid, especially regarding your logos, fonts, spacing, and colors. However, it does contain some applications that are meant to distinguish Microsoft Hardware from all other groups. with the key takeaway. Here are the various sets of digital artwork files for the "StrongerBC" program. adjusting the typography, grid, and color scheme is incredibly easy.Download Free version of Brand Guidelines Template - Brandbold or Get the Full Brand GuideBrandboldversion Here, What's Definitive Brand Guidelines Must Include, Free version of Brand Guidelines Template - Brandbold. On their website they have uploaded a brand book with detailed descriptions of their core values, personality, tone and voice and many more aspects. Microsoft reserves the right to take action as necessary to protect them and, as a result, protect its customers and the public. Software, 2016 (We know when to celebrate.) See Specific Brand and Product Guidelines section for more information on use requirements. These Trademark and Brand Guidelines ("Trademark Guidelines") detail how you can help us protect Microsoft's brand assets, including logos, names, app and product icons, and the trust that they represent. This will represent you in emails, on social media, on your website, and every other place that your brand has a written presence. @Lana O'BrienDo you have EPS or vector files? If your app is integrated with a Microsoft technology, follow the guidelines for partner-led marketing under the Resources section below. Third parties, including licensees, may never claim ownership rights in Microsofts Brand Assets, or brands that are confusingly similar to Microsofts Brand Assets, in any manner, including without limitation as a trademark, service mark, company name or designation, domain name, social media profile/handle, or in any other manner. Microsoft: brand value 2006-2022 Published by Julia Faria , Jan 6, 2023 In 2022, Microsoft's global brand value exceeded 611 billion U.S. dollars. Brand and your Gold partnership to showcase your capabilities to customers @ Lana O'BrienDo you have a question, consult... And would like to make sure we are conforming to the Guidelines partner-led... 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